Speaker 1 (00:06): Welcome to another episode of the La Jolla Cosmetic Podcast with your host Monique Ramsey. Monique Ramsey (00:15): Well, welcome everyone. This is the La Jolla Cosmetic Podcast, and I'm Monique your hostess. And today we're talking with Brittney Murphy who has been at the center for almost half her life, which we don't want to necessarily give away her age without her consent. But she's our project manager, but she's really done almost everything that is a job within our facilities, other than so on a patient, in the OR, she hasn't been in the OR actually doing surgery, but she's done everything else. So Brittney welcome. Brittney Murphy (00:48): Thank you. I'm glad to be here. Monique Ramsey (00:50): Oh, we're glad to have you. Well, tell us a little bit about your background with the center and the types of roles you've done. Brittney Murphy (00:57): So I started, like you said, quite a bit ago, about 16 years ago, it was my first job. It's been my only job because I never want to leave here, it's family. I started when I was 17, it was my first summer job and I just never left. I started in the OR, and just kind of transitioned throughout the office in the photography role, in the clinic administration, and moved my way up into the project management role and sustain Janelle our COO, Marie our CEO, and work alongside you in the marketing role. And in every single job I've learned something new and love every part of it. So always learning, and now I'm upstairs in the med spa. Monique Ramsey (01:44): And we love having you there. And I know all the girls love having you up in the med spa and the guys too. Yeah. So currently what we're going to talk about today is the GLAMfam and that is our VIP loyalty club. And really we'll have Brittney get into what is it, what are the benefits and how you can be a part of it. And we even have a special little offer at the end. So Brittney, why don't you tell us a little bit about the GLAMfam? Brittney Murphy (02:15): Oh, I love this loyalty program that we have for our patients. They're always so great to us. So we wanted a way to have a loyalty club to give back to our patients. So it's a $120 yearly membership, and that's a calendar year from when you purchase it. It's an annual membership and you get 15% to 20% off all of our services here. So whether it's your laser treatments with one of our expert laser device specialist, or our injectable services with our nationally trained injectors. Or you can get it off your skincare or any of your facials with our esthetician, Cameron. Monique Ramsey (02:56): So they can join at any point in a year. And it's a rolling 12 months membership. And I think we've had the GLAMfam now 11 or 12 years? Brittney Murphy (03:08): I think, close to 12 years now. Monique Ramsey (03:10): Yeah. And so we were doing loyalty clubs before that was a thing. Brittney Murphy (03:14): Yes, yes. Monique Ramsey (03:16): But really it's nice because it has a nice sense of belonging in addition to what we all love, which is getting things at a discount. So for the fee, would you say most people make that up within how many visits? Like in terms of the savings that they're going to get versus the $120. Brittney Murphy (03:33): Well, it all depends on the treatment that you apply it to. I just recently started presenting quotes to patients in my transition to the med spa. And of course my first quote was a CoolSculpting patient and the patient was recommended actually to consult with one of our surgeons. And that's one of the great things about our office too, is we have many different pathways for patients to kind of achieve their dreams. And the quote that I was presenting was a 30-cycle CoolSculpting quote. Monique Ramsey (04:06): 30 cycles. Brittney Murphy (04:07): 30 cycles. Monique Ramsey (04:09): For the people in the audience who might not know what CoolSculpting is, it's a way to reduce fat without surgery. And a cycle is basically one area that you might read or one applicator. Brittney Murphy (04:20): One applicator. Yes. Monique Ramsey (04:22): If you're doing your arms, a left arm would be one applicator or a cycle. Brittney Murphy (04:26): Correct. Monique Ramsey (04:27): 30 cycles. That's a lot. Brittney Murphy (04:29): 30 cycles and this is the entire treatment to complete. And so I was presenting this to her and she knew in her heart of hearts that the non-surgical route was the way to go. And so with her GLAMfam savings, it took her quote from a $30,000 quote to a $16,000 quote. Monique Ramsey (04:48): So it cut it in half. Brittney Murphy (04:49): Yes. Monique Ramsey (04:50): Wow. Brittney Murphy (04:51): So just right there, I mean, it was a no brainer to get the GLAMfam. Monique Ramsey (04:55): And she's probably an outlier. Most patients at that point they might choose to do surgery, but for whatever reason and whether it's health reasons or they just don't want to go under anesthesia or they don't have the time to heal. If you have lipo versus CoolSculpting, you can go back to work that day. Brittney Murphy (05:15): Exactly. Monique Ramsey (05:16): But probably the more common example might be Botox. Brittney Murphy (05:21): That is the more common example. And if you're going to be a regular Botox patient where you're getting your, let's say average 30 units every three months is recommended. So you're coming in for, let's say the regular price for $1,450, that's going to be around $435. You get the GLAMfam brings it down with the 15% off to your bill coming to about $370. You're savings there is about $65. But if you're getting it every three months, your savings for that year is going to be over $260. Monique Ramsey (05:58): Right. So yeah, more than pays for itself. Brittney Murphy (06:01): And that's just on your Botox alone. If you're coming in for other services, you're getting your skincare, you're getting any other injectables and you can double that with Botox's Allergan program called Alle. So that's an additional discount savings. Monique Ramsey (06:18): And that used to be their brilliant distinctions. If people remember that program, because that's been around probably as long as the GLAMfam has been around and then they just rebranded to Alle. And it is great because you earn points through them on every purchase like I just yesterday. I bought my favorite SkinMedica products. I have to tell you just as an aside, that TNS Advanced Plus Serum is like a godsend. So I started using that when it came out, maybe November, I can't remember exactly. And I've been out of it for six weeks, which is bad. But I finally went in yesterday and got my refill because my skin visibly changed and not in a good way after I ran out. (07:02): So I was like, "Okay." But I had some Alle points in my account because I had some injectables, I'd had some Botox. So I got $40 off my SkinMedica, and then GLAMfam gives you another savings, so you can really double dip. So that's kind of fun. And I know if we do any events, special events, or if we do our 12 Days of Beauty in the holiday time. Those specials are exclusive. Brittney Murphy (07:31): They definitely get the preferred pricing throughout the year with the 15% to 20% off. But as an added bonus, those exclusive deals that we present throughout the deal, the monthly specials that come out, the 12 Days of Beauty is huge. People wait for the 12 Days of Beauty that you create every year. Monique Ramsey (07:50): It's kind of become its own thing. It's not just your savings, like you said, all year, it's also getting to participate in special events or special offers. Now with a surgery. If you go in for a breast augmentation or eyelid lift, are you also saving with GLAMfam on that side? Brittney Murphy (08:10): Yeah, so it comes in two waves. So our surgery patients, if they already have a GLAMfam membership being a patient of the med spa, they get 10% off their surgeon's fees. So they have that. And then if we also have any monthly specials on surgeries throughout the year, then they get those specials as well. But an also added perk is with every surgery, we gift our patients, a GLAMfam membership because we want our patients to kind of experience the medical spa as well. And we want to say, thank you too, for being a patient. Monique Ramsey (08:48): That's really nice. And I think when you're going through surgery, you're so focused on that one thing and getting your pre-op and all the things you need to get ready and then the surgery itself and then the healing. So you're really not thinking about all the other things that La Jolla Cosmetic can offer. And so it is really nice to say, "Okay, here's a thank you with a special thank you gift." And so we gift the membership and then, I think, they also can have a special treatment. Brittney Murphy (09:16): Yes. So with each surgery gift, they get 20 units of Botox to be injected by any one of our providers up here. And then you'd get this special facial with Cameron, they get to partake in the diamond glow facial. And that's just remarkable. Cameron has such a soothing room, you get to relax for an hour. A lot of them, it's just a nice break from the chaos of the normal busy hectic lives. So it's just an overall thank you for our patients. Our patients are just so wonderful and we just can't thank them enough for just being amazing. Monique Ramsey (09:51): Oh, that's nice. I think that's why we have, literally now, we'll have our 34th birthday in a couple months and we've actually seen mother, daughter, grandma, different generations of patients come through over the years. And we have a really stable staff and they see the same happy faces. But I think that whole GLAMfam, the name of it really sort of explains or it helps you kind of realize you are a part of a family. And we want you to feel good. And isn't there ways to earn points? Brittney Murphy (10:29): Oh yes. I'm glad you touched upon that. So yes, it's not just the 15% to 20% off, the savings that they get. They can earn points on social actions. So if they leave us some kind words on any of their favorite review sites. If they come back and return and take their after photos or sign a release and they can earn points on those as well. And those points can be redeemed for discounts on their future purchases as well. Monique Ramsey (10:55): And they even earn points now that we have a podcast. Brittney Murphy (10:58): Yes. Monique Ramsey (10:59): They can come on our podcast as a guest and be a feature patient on our website and you can earn points as well. And then you can convert those points into savings on whatever your little heart desires. So we talked a little bit about surgery. So you would go, let's say breast augmentation, maybe you might save $300 or something off of a breast augmentation on average. I mean, it depends on obviously what kind of augmentation you're having, but Botox it's normally, what'd you say $1,450 a unit? Brittney Murphy (11:30): 1,450 a unit. And so with your savings, it'll drop it down to $1,232 a unit. Monique Ramsey (11:36): Oh wow. So that's of course, as of today's pricing, it could change. But it's 15% off, whatever the kind of their list price is. So most people I think would save within one or two visits. We do have a money back guarantee if you don't save the $120, we refund the $120. I don't think we've ever had to do it. Brittney Murphy (11:57): We never had to use it because they- Monique Ramsey (11:59): They always save it. Brittney Murphy (12:00): They always save. Monique Ramsey (12:01): Yeah, so we're not out to take your money and give you nothing for it. And then how would people join? What's the best way for them to either renew, maybe they were a GLAMfam member five years ago and haven't been back. Or if they're a new member, what's the best way for them? Brittney Murphy (12:18): You can do it in two ways. You can come in, we can sign you up right there in the office at your treatment. Or you can go to our store online and do it directly at our online store. Monique Ramsey (12:29): So I think if you go on our website, it's ljcsc.com/GLAMfam. And that has the information kind of more detailed and the links to go purchase online, or you can call us too. Brittney Murphy (12:45): Yes. Monique Ramsey (12:46): And our number's 858-452-2066. Oh, and I think we have a promo code too. So if you've heard this podcast and you've listened to us this long, you should deserve a little prize, right? So we've got a promo code to save half of your membership fees. Is that correct? Brittney Murphy (13:08): Yes. The promo code is GLAMcast that's G-L-A-M as in Mary, C as in cat, A-S-T as in Tom. That's GLAMcast. And that'll save you 50% off your membership. Monique Ramsey (13:25): So whether you're renewing or you're joining for the first time, and like I said, you can go to ljcsc.com/GLAMfam that has the link to our store. So you can buy it online. So if you look in the show notes, you'll see links to everything we're talking about in case you missed it. So that's good, good information. So wonderful. Well, thanks, Brittney, have we forgotten anything? Brittney Murphy (13:53): No, I look forward to seeing all of you come on in and thank you for having me today. Monique Ramsey (14:00): Yeah, it was fun. It was really fun. Well, thanks. And so now we can add broadcaster to your long list of things that you're great at on your resume. Brittney Murphy (14:12): Thank you. Monique Ramsey (14:14): Thanks. Speaker 1 (14:19): Take a screenshot of this podcast episode with your phone and show it at your consultation or appointment or mention the promo code, Podcast, to receive $25 off any service or product of $50 or more at La Jolla Cosmetic. La Jolla Cosmetic is located just off the I-5/San Diego Freeway in the XIMED building on the Scripps Memorial Hospital campus. To learn more, go to ljcsc.com or follow the team on Instagram @ljcsc. The La Jolla Cosmetic Podcast is a production of The Axis. T-H-E A-X-I-S.I-O.